45 Limekiln Rd Dublin Ireland D12

083 1168 194 1michaelmccormack@gmail.com


Sales ~ Marketing ~ Operations

Innovative and results-driven senior business leader with verifiable year-over-year success in achieving revenue, profit, and growth objectives. Inspire culture, communicate vision, and define strategies to drive success. Leverage process and technology to optimize organizational performance. Key strengths include:

  • Driving Growth and Revenue
  • Sales/Marketing Strategy
  • Operations and Administration
  • Leader Coaching/Team Development
  • Financial Management
  • P&L Leadership
  • Budgeting/Forecasting
  • New Business Development
  • Key Performance Indicators
  • Competitive/Market Positioning
  • Affiliate Dealer Programs
  • Partner Alliances
  • Relationship Management
  • Technology Integration
  • Referral Programs
  • Call Center Operations


  • Delivered 1300% increase in customer base – from 20,000 to 280,000 – and boosted recurring monthly revenue by 15X to capture top position in direct-to-consumer market.
  • Built out start-up team of 5 individuals to 220 professionals, including VP’s, Directors, Managers, Team Leaders, and administrative support
  • Developed numerous leadership teams by engaging, mentoring, and challenging each to peak performance.
  • Implemented technology structure and defined innovative sales process which became industry standard.
  • Instrumental in launching successful start-up companies and igniting growth in newer businesses.
  • Created management structure and training for numerous multi-million dollar organizations.
  • Devised and managed successful national advertising and marketing campaigns across print, television, direct mail, and web.


CONNECT AMERICA MEDICAL ALERT, Broomall, Pennsylvania 2006 – 2014

The nation’s fastest growing personal emergency response company

Partner/Executive Vice President of Sales

Joined forces with Founder/CEO to formulate corporate vision and articulate strategic direction for 450-member team, scaling operations in both US and Canada. Defined plans to drive revenue generation and growth, determined short- and long-term objectives, and standardized organizational structure and procedures. Conducted ongoing sales performance review and process analysis. Established operations training program for all department leadership teams.

  • Led growth surge in recurring annual revenue from $6 million to $80 million with 13-fold increase in customer base.
  • Drove 13% increase in average annual revenue per user (AARPU) by establishing customer upsell program and by implementing Salesforce CRM system.
  • Expanded team 430% to meet business demands.
  • Achieved 70% staff retention rate creating professional culture of accountability, in turn dramatically reducing personnel costs and negative organizational impacts.
  • Developed tiered bonus and compensation structure, leading to 40% increase in higher revenue services.
  • Improved capacity 40% by implementing cloud-based telephony system.
  • Championed revenue performance management initiative; facilitated regular strategy sessions with internal and external stakeholders.
  • Established consistent, predictable forecasts and goals by implementing sales process and protocol.
  • Maintained 33% average conversion rate, regularly delivering results beyond forecasts.
  • Defined call center metrics protocol.

ENVIROPROZ INC, Media, Pennsylvania 2004 – 2018

Indoor air quality testing service


Launched start-up with adaptable, scalable model and averaged 500 new accounts each year. Developed marketing plan and sales process; cultivated customer relationships with targeted contact programs.

  • Produced 40% net profit in second year.
  • Maintained marketing cost on lead generation below 12% via effective online program.
  • Monetized opportunities through related products and services, accounting for 30% of total revenues.
  • Increased sales 12% through network and affiliate business referral program.
  • Designed unique business plan and model for national franchise.

LGH CORP, Woodstock, Georgia 2000 – 2004

National franchise for LeafGuard Gutter Systems

Executive Director, Mid-Atlantic LeafGuard, Woodlyn, Pennsylvania (2002-2004)

Tasked to lead largest franchise region in US, with operations in New Jersey, Delaware, and eastern Pennsylvania. Directed efforts of 25-member team and defined strategic plans for daily operations, sales, marketing, and administrative support. Oversaw P&L management, budgeting, forecasting, inventory management, purchasing, staffing, and partner relations.

  • Boosted gross revenue 40% in 12 months through integrated marketing, sales, and operations strategy.
  • Produced innovative radio campaign which lowered CPS and secured 50% channel conversion rate (up from 33%).

Corporate Director of Sales and Marketing, Woodstock, Georgia (2000-2002)

Drove revenue growth by establishing creative and effective processes. Mapped strategic marketing plan for 7 national locations, including corporate website, radius telemarketing, touch point campaigns, direct mail, and traditional media. Consistently pushed quarterly marketing costs to below 13% on average.

  • Established corporate call center and increased lead generation 40%.


Brookdale College – Lincroft NJ

Delaware Community College – Delaware County Pa.
New Horizons – Atlanta Ga.


Consulting: Leader mentoring, organizational processes and procedures, leadership team coaching

Industry exposure: Health care, PERS, medical alert, private equity, private investors, technology, home security, monitoring, manufacturing, contractors, hospitality, Indoor Air Quality.